The Best Marketing Strategy Ever

Rating: No Rating

Sorry gang, the battery on my Flip died at the end!

What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"

I knew I'd dig Crush it because I'm a big Gary V fan. What I underestimated was the impact reading it would have on my team.

The book inspires you to relentlessly chase your passion, to be authentic and to leverage social media to build your brand.

One of the best money shots in the entire book:

Chapter 9
"The Greatest Marketing Strategy In The World"

CARE

I'll let you read it for Gary's insight on the subject.

Here are mine:

Many companies are trying to understand how to leverage social networks to market their brand. We get asked 50 times a day how do you get a Return On Investment in this social media. The answer is simple, make a Real Online Investment in demonstrating to your costumer that you care.

How do you do that?

Show them they are worth your time by investing it in getting to know them.
Be curious and ask questions about who they are and what's important to then.
Go out of your way to GIVE first to them.
Be eager to find a way to add value to that moment of their life.
Most importantly when they reward you with their attention make sure they know you appreciate it.

What will you ~~get~~ earn in return?

TRUST
Honest feedback
Ideas
Solutions
Loyal fans who will tell and spread your story.

That is the ROI.

Who do you think does a good job at this?
What brands do you think set the example?

Tell us your stories!

Tags: amanda, book, crush, ever, gary, greatest, hite, investment, it, marketing

Comment

You need to be a member of talent revolution to add comments!

Join talent revolution

Comment by Chris LaVoie on November 6, 2009 at 8:52am: I wish the video didn't end. You are ABSOLUTELY right about showing the audience that you care. Always give first, and appreciate that they are giving us their attention. Keep the video's coming :)

Comment by Hossam aboueissa on November 4, 2009 at 7:32pm: social net work,calender of events,program of loyalty member,program of health club,adjustment food and beverage menu, food and beverage pakges,food and beverage amenities,program of social salon,benfits of guest card memebr,all are factors in improvement media and advertisement philosophy within development of publication system as effectually policy in successful marketing of hospitality industry in hotels business especially in worlds largest chain for hotels management

Comment by Amanda Hite on November 3, 2009 at 10:27pm: Sodexo rocks. Will you be at the People Report Conference? Arie is on a panel there!

Comment by Bruce Dodge on November 3, 2009 at 2:19pm: Can't wait to read it. Sodexo is on my "Vision Board" when it comes to their engagement. I love their fan page. Thanks.