Sexy Thinker Talent Tuesday Video Blog: Attract My Attention.

Rating: 5 after 3 votes

The Talent that leads us through the 21st Century will master these 2 things:

1. Control of their own attention
2. Capturing the attention of others

In Malcolm Gladwell’s latest book, Outliers, he claims Work Ethic 2.0 is Control of Attention and states that
“Control of attention is the ultimate individual power. People who can do that are not prisoners of the stimuli around them.”

Work Ethic 2.0: Attention Control Commentary:

"A person who works with total focus has an enormous advantage over a workaholic who's "multi-tasking" all day, answering every phone call, constantly checking Facebook and Twitter, and indulging every interruption."

In an age where distractions seek you out, where everyone has ADD and the next generation is popping Adderall like it's Vitamin C, how can this not be true?

BUT, there is something that's going to be an even bigger factor than having total focus. That something is having the ATTENTION of others.

In today's world, having the ATTENTION of others is priceless. We are exposed to over 3,000 advertising messages per day and, in the middle of all that noise, we're receiving real-time e-mail notifications and IMs, we're reading tweets on Twitter, we're checking the latest status updates on Facebook, we're getting requests to connect on LinkedIn, our phones are ringing off the hook with personal and business calls, we're replying to comments on blogs, having meetings, and watching breaking news, all while co-workers are tugging on our sleeves.

In today's world, the ones who have the ultimate influence are the ones who can attract the attention and the talent of others.

In his book, Crush It, Gary Vaynerchuk talks about NOW being the prime time to cash in on our passion. He talks about how eyeballs are shifting to the Internet, and that the people who will call the shots are the ones who have the attention of those eyeballs within their niches. And, FYI, TR has ordered several copies of Crush It to give out to members of our community.

For the longest time we’ve said, “Content is king.” For the longest time, gatekeepers determined the content and the market set the price for it. Soon, that situation will be reversed. Soon, the people who attract the attention of the group (niche) will tell the content creators what the group wants and will set the price.

When I think of this, Laurie Ruettimann of Punk Rock HR immediately comes to mind. She is engaging and captures the attention of the HR community. She is positioning herself to be a very wealthy lady one day…

Capturing the attention of others is about engagement.

Today, I’d like to start a discussion about ATTENTION and ask the questions..

What are the things that engage YOU and capture your attention?

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Comment by Ken Moir on December 18, 2009 at 1:32pm: Late to the comment party, but this just arrived with a TR email today. I like the dynamic tension between (a) the power of focusing my attention to block out "distractions" (like this one! but it's lunchtime, so that's okay ;^)), and (b) the power of content and positioning to get past the attention filters that allow me to maintain my focus.

It's like mental arm-wrestling every time I open my inbox!

Comment by Bill Campion on August 30, 2009 at 9:21am: Amanda awesome blog. What captures my attention is individuals or organizations that dare to be different. Zappos, Netflix, Laurie Ruettimann, Gary Vaynerchuk, you! It's not really creating your own brand it's BEING your own brand. It's people and organizations who have a high level of awareness, understand their passion, have a clearly articulated vision and don't waver. I love this blog - very thought provoking. Oh BTW, Elvis couldn't carry your lunch! BC President of the Amanda Hite Fan Club.

Comment by Amanda Hite on August 28, 2009 at 10:49am: @lissa Light's on.. Thank you for teaching me that.

Comment by Lissa on August 28, 2009 at 10:40am: Vitality and curiousity capture my attention. The Twinkle and lights in a person's eyes captures my attention. Look for it and create it in others and you will capture their attention.
Great days happen over and over again....

Comment by Amanda Hite on August 28, 2009 at 8:00am: @Bill you got it!

Comment by Bill Losey on August 28, 2009 at 3:48am: Amanda, It has been awhile but I would love your feedback on something that I am currently struggling with. Call me (330) 719-4795. Need your thoughts. Love ya and talk to you soon.

Comment by Amanda Hite on August 27, 2009 at 7:02am: @Susan, authenticity rules... Thank you for the kind words.

Comment by susan fawcett on August 26, 2009 at 10:41pm: I am attracted to energetic, creative, engaging and authentic people...like you and the rest of the network of TR... I like people willing to speak and live their truth out loud...I am attracted to those individuals who are willing to go against the grain to make a difference and lead a vision....

Wow...you look great Amanda!!!!!